"Haven't you heard? It's the end of the world. Where would you rather die? Here, or in a Jaeger?"
As predicted and expected by most, I'm simply pleased to memorialize the news here that director Guillermo del Toro's Pacific Rim (2013) reached the 400 million mark at the end of August. My unbridled and irrational coverage of all things Pacific Rim sees my unleashed mania rewarded as the film reaches 405 million as of this writing.
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Pacific Rim is del Toro's highest-grossing film.
Pacific Rim was also the biggest grossing film for Warner Bros. in China to date. It was also the fifth highest-grossing film ever in China.

While, for whatever reason, Pacific Rim was not as big as expected in Japan. It was undeniably disappointing to see the returns from the United States box office and more than a little surprising to witness the lackluster response in Japan given its kaiju roots, which no doubt worked against it on some level.
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I do believe a sequel could very well change all that particularly as the Blu-Ray proliferates through Christmas and people begin to warm to it in much the same way people rediscovered Batman Begins (2005) by Christopher Nolan which essentially set up the monster success of the next two films. Batman Begins was revived by the DVD market and a re-evaluation of that film established a massive return on the next two pictures. Also, Firefly, despite cancellation, has proven to be a massive success on home media.

It is entirely conceivable that Pacific Rim should bounce back impressively with the sequel release and be an even more stunning, Jaeger-sized return.
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If Hellboy 2: The Golden Army (2008) could top Hellboy (2004) there is no reason the world-building beauty and artistic grace of a genre-flexing undertaking like Pacific Rim can't generate even more power a la the commanding style of a Gipsy Danger-sized elbow rocket punch. I can see it. Can you?

I think a lot of people are excited about a sequel possibility. It's not a foregone conclusion. I'm still waiting on that follow-up to District 9 (2009), but I do believe Pacific Rim 2 has a lot of interested parties, a lot of potential and an upside that is much bigger.
If only people could appreciate the cinematic splendor and dynamic color palette del Toro employed over the positively bland approach taken on something like Michael Bay's Transformers (2007) or even Joss Whedon's The Avengers (2012). Pacific Rim is a much more pleasing effort in the vision department with del Toro at the helm. I'm a big fan of writer Joss Whedon, but del Toro knows how to visualize robots and kaiju.
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Word out of Hollywood is that The Sci-Fi Fanatic was lined up to pilot a new Jaeger for the sequel called Electric Squall. "Get ready! This is for real!"